Nevertheless, OK Computer reached number one on the UK Albums Chart and became the band’s highest album entry on the American charts at the time, debuting at number 21 on the Billboard 200.
Upon the album’s delivery to Capitol, label representatives lowered their sales estimates, deeming the record uncommercial. OK Computer’s abstract lyrics, densely layered sound and wide range of influences laid the groundwork for Radiohead’s later, more experimental work. The band made a deliberate attempt to distance themselves from the guitar-oriented, lyrically introspective style of their previous album, The Bends. Radiohead recorded the album in Oxfordshire and Bath between 1996 and early 1997, with most of the recording completed in the historic mansion St. OK Computer was the first self-produced Radiohead album, with assistance from Nigel Godrich.
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In the post- Kid A era, In Rainbows presents the widest gap, with a 80,000 unit sales difference.ĭespite their widely-acclaimed marketing strategies for their later albums, their digital album sales still fall short of their first three releases, with only Kid A, with 1.5 million digital album sales plus track equivalent downloads, coming close to the 1.6 million in sales shown by the band's 1995 sophomore effort, The Bends.OK Computer is the third studio album by the English alternative rock band Radiohead, released in 1997 on Parlophone and Capitol Records. That shift could help explain the narrowing gaps between the two metrics seen in Radiohead's later albums. With the release of 2000's Kid A, Radiohead took a deeper dive into a more experimental electronic sound influenced by Aphex Twin, Can, and other musical mavericks that only previously tinged their rock-based output in earlier albums. That musical change also transformed Radiohead into more of an album-based band, rather than one that was more singles-driven.
Radiohead's earliest album releases, particularly those from the '90s, could be viewed as more singles-based collections rather than the more cohesive albums they would later release in the 2000s and onward. Although Nielsen couldn't provide FORBES with numbers for specific Radiohead singles, both of those albums contain some of Radiohead's most popular singles among fans, including the dynamic rocker Creep off of their debut album and the droll, sarcastic Karma Police and Paranoid Android. It's possible that sales of singles like these could possibly account for their wider difference in numbers. With track equivalent downloads included, Radiohead has sold 12.3 million digital albums and 756,000 digital singles to date.Ĭomparing digital album sales to digital album sales plus track equivalent downloads, it's immediately apparent that Radiohead's earlier albums, particularly their rock-leaning 1993 debut Pablo Honey and their breakthrough album and best-selling release, 1997's OK Computer, present the widest disparity between the two metrics, with a difference of 200,000 and 900,ooo respectively.
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Nielsen Soundscan, FORBES visualized Radiohead's digital album sales via two metrics: digital album sales, as well as digital album sales plus track equivalent downloads (where the download of 10 tracks from an album are counted as one sale of that album).
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